the humble co.

The World’s #1 Selling Bamboo Toothbrush

Eco-friendly & Sustainable Oralcare

Established in 2013, The Humble Co. is leading a small revolution in personal care products – from design and manufacture to humility.

The Humble Co. develops reliable health/wellness products, that are eco-friendly and socially responsible, with an innovative twist. Their oral care range, includes the Humble brush – the worlds most sold bamboo toothbrush.

All their products have been conceived, designed and manufactured under the guidance and supervision of dentists. They have therefore put significant time into testing and refining all their products to meet this priority.

Every Humble purchase goes towards funding projects for the benefit of children in need

The Humble Co. are Certified by The Vegan Society. All products are FDA approved, Vegan, Cruelty free and Certified Organic.

Join the movement. Make the switch. Go Humble.

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More Information

There is No Planet B

And that is why they exist. Since 2013, The Humble Co. is leading a small revolution in personal care products – from design and manufacture to humbleness. Founded by dentist Noel Abdayem, following a period of volunteer work in Jamaica, their products are now available in more than 40 000 stores and dental clinics worldwide.

Developed by Dentists

All products have been designed and manufactured under the guidance and supervision of a team of dentists. Evidence-based innovations have been translated into eco-friendly consumer products that are beneficial for everyone to use, including underprivileged people living in remote communities.

The Humble Vision

“When we are lucky enough to be born in an affluent part of the world it should be our duty to take care of the less fortunate. Many children will never own any oral care products and we’re depleting natural resources and filling up the oceans with used products.

Can we change our ways of production and consumption? Can we help provide oral care products to those that need it most? The answer is yes!

As a dentist, The Humble Co. was founded to create products that are good for you and kind to our planet. Every Humble purchase goes towards funding projects for the benefit of children in need

Join the movement. Make the switch. Go Humble.”

Noel Abdayem – Founder & CEO

What the Humble Co Stand For

All The Humble Co. products are characterized by a set of humble values. It is the combination of these characteristics that is unique and sets The Humble Co. products apart from the rest.

The Humble Co. Product Values (the Humble Ps):

Health/ Wellness products that enhance quality of life by improving lifestyle choices and habits. (Prevention)

Premium products with a production process and final result that provide the consumer with the sense of owning a superior quality product. (Premium)

Evidence-based innovations that are and endorsed by professionals to provide consumers with the confidence to make the switch. (Professional)

Eco-friendly manufacturing, packaging and disposal of the product for the lowest possible environmental footprint. (Planet)

Socially responsible distribution of products to help those most in need – administered by Humble Smile Foundation. (People)

Story telling in plain and simple language as the basis for communication with the consumers for easy and meaningful identification with the brand. (Plain)

Profitability as the mechanism for driving growth and impact, while keeping products competitive and comfortable in the average consumer cart. (Profit)

Caring for your Humble toothbrush

Keep your brush dry

Bamboo is a material that will keep best when stored dry, which is why enclosed toothbrush cups that may collect water are not recommended. We recommend that you keep your toothbrush in a open-air toothbrush holder or other dry area.

Cleaning the bristles

Rinse and care for our bristles just as you would with a conventional toothbrush.

Your handle

Bamboo is a natural material that will change appearance over time. The top portion of the bamboo which goes into your mouth may appear lighter and faded over time, which is normal and will not affect your brushing experience. Please reuse or compost the handle!

Reuse or compost the handle

The toothbrush handle will safely return to the soil within 6 months in a commercial or private composting bin. The handle can also be reused in your garden or in any other creative way.

Disposal of humble brush

The bristles and handle should be disassembled for proper disposal. Use a pair of pliers to remove the bristles from the head of the toothbrush. Doing so will remove a small metal staple that is used to clamp the bristles to the handle. The natural bamboo handle can either be reused or disposed of in a composting bin. The bristles are very small and curbside recycling may not work. Please dispose of the bristles in your household waste or contact your local recycling facility to see if there’s a solution for recycling the bristles.